Content for Cash: The Rise of Pay-Per-Use with Internet Micropayments

For one in five consumers, channels such as YouTube, Facebook, Instagram and blogs exert a medium to large influence over their purchasing decisions. For millennials, that figure is nearly one in three.

Recent market projections suggest very solid growth in the online and mobile payment sector. A sector of focus has become the pay-per-use and model revolving around other micropayment applications for consumer or internet of things use.

Consumer studies show that willingness to spend more is strong as easier and more convenient payment methods become available. Lengthy subscriptions and commitments don’t reach the most recent consumer generation.

The Swiss population is a reading population. More and more people choose to consume news via the internet. Consequently, there is a decrease in revenue on physical newspapers.

Micropayments allow users to make purchases per content. Instead of availing premium subscriptions per publication, users will now have the capability to only buy content that interests them. Consumers are given the opportunity to curate content for themselves without making premium subscriptions.

Another window of revenue for partners merchants and businesses.

For consumers, this experience is what Zürich based Start-Up calls “Busting the Paywall”. This company has positioned itself as the cash register system for the 21st century through provisioning of electronic payment structures in retail stores throughout Switzerland where consumers may use BitcoinSV to make ‘electronic cash payments’ for their consumption needs. As an entry strategy to capture a significant volume of customers at the outset, Centi has partnered with EventXYZ whereby Centi will engage consumers through incentivized options to download their wallet and become BitcoinSV users; thus capturing a growing market of consumers and partner merchants.

Centi is positioning itself as the cash register system for the 21st century through provisioning of electronic payment structures in retail stores throughout Switzerland where consumers may use BitcoinSV to make ‘electronic cash payments’ for their consumption needs. Centi conducted an intensive market research study of prevailing trends among Swiss consumers for its innovative digital wallet anchored on BSV.

THE SWISS MARKET AT A GLANCE

• 83% of Swiss consumers use a smartphone, iPad or laptop when shopping.
• 46% of Swiss customers find mobile wallets useful and beneficial.
• 50% of the population make 1 online purchase a month.
• 65% would like to use self-checkout systems, highlighting the trend that customers prefer payments systems that are easy to use and highly efficient.
• 87% use the internet daily. A majority of users use ad blockers because they find online ads annoying.
• For one in five consumers, channels such as YouTube, Facebook, Instagram and blogs exert a medium to large influence over their purchasing decisions. For millennials, that figure is nearly one in three.
  The proportion of in-store sales influenced by the use of digital technology (CHF 25.5 billion) is almost four times that of pure online sales (CHF 6.5 billion) of Swiss retailers. This means that people still buy in stores but choose to pay through digital means.
• Market data shows that the Swiss population is a reading population. More and more people choose to consume news via the internet. Consequently, there is a decrease in revenue on physical newspapers.
  A majority of users use ad blockers because they find online ads annoying. Premium subscriptions can eliminate ads but not all users are willing to pay for premium subscriptions.

CURRENT STRATEGY

Centi is positioning itself as the cash register system for the 21st century through provisioning of electronic payment structures in retail stores throughout Switzerland where consumers may use BitCoin SV to make ‘electronic cash payments’ for their consumption needs. As an entry strategy to capture a significant volume of customers at the outset, Centi has partnered with EventOn whereby Centi will engage consumers through incentivized options to download their wallet and become BitCoin SV users; thus capturing a growing market of consumers and partner merchants.

FEATURES OF THE WALLET

MICROPAYMENTS

Micropayments allow users to make purchases per content. Instead of availing premium subscriptions per publication, users will now have the capability to only buy content that interests them. This presents a new concept to the market wherein consumers are given the opportunity to curate content for themselves without making premium subscriptions. This also opens another window of revenue for partner merchants and businesses. For consumers, this experience is what Centi calls “Busting the Paywall”

CUTTING EDGE TECHNOLOGY

Centi aspires to become the preferred peer to peer electronic cash payment wallet of choice. It offers seamless integration with online, POS, and cashier payment systems.

EASE OF USE
CENTI was designed with the end users in mind. The goal is to provide the users with a seamless experience, eliminating any complex instructions or time-consuming sign ups. Users may also see all merchants who have integrated the CENTI technology in their payment systems by just looking at the CENTI merchant directory.

SAFE AND SECURE
Unlike credit or debit cards that have a long and unwieldy cycle of application, credit investigation, and approval, the CENTI wallet’s ease of use is also matched by its safety and security features. There are no extensive collection of personal details and transactions are free from fraud and other unintended breaches.

VALUE FOR MONEY
One of the product’s strongest characteristics is its transparency. Devoid of any hidden charges, yearly fees and card issuance costs, users expect that charges are always upfront and settled in a straightforward manner.

BUSINESS FRIENDLY
It is the FIRST payment system that enables users to pay using micropayments, giving them instant access to preferred on-demand content. As for CENTI’s partner merchants, it opens up a new window for greater revenue using CENTI’s state-of-the-art micropayment feature that would be very attractive to customers who are not too keen on having multiple subscriptions for premium content. It assures merchants of more revenue in the long run, and definitely more revenue in total.